The difficulty lies not so much in the new thoughts as in the liberation from the old ones. J.M.Keynes, General Theory, 1936
The new comes into the world as a contradiction to normality. It has always fascinated humankind; it is its drive and destiny. But innovation needs more than new ideas. Its realization is complex and dependent on diverse factors. For Albrecht Ludwig Berblinger, the ingenious inventor and legendary tailor of Ulm, this became a bitter reality in 1811. Despite his inventions, which from today’s perspective were groundbreaking, he fell victim to social dynamics and died impoverished. With an innovation festival, the city of Ulm honors its famous son on the occasion of his 250th birthday.
The audiovisual installation DIGITAL WALL – Neue Ufer invites visitors to slow down and think about the festival theme: What is the essence of innovation? What ambivalences and consequences does it produce for society and the individual?
Starting from these questions, the artist collective wittmann|zeitblom & Liebert realizes a 68-minute video/audio loop that attempts to map the transformation of the idea from the moment of its mythical emergence to its modern materialization. With the help of 39 high-performance projectors, an audio app, and sound islands, the historic city wall of Ulm is transformed by large-scale video projections and a synchronized soundtrack.
technical setup & rehearsal on site